When your latest perfume (or aftershave) has reached the dregs at the bottom of the bottle, I can not urge you enough to pay a trip to your local Jo Malone store.
Some say that a woman should find her signature scent and stick with it, so that whenever there is a waft of Shalimar or Poison, people will know she’s around, or be reminded of her. Other people swear by different scents for different seasons, moods, and outfits. I’m sort of a mix of the two. For years and years and years, I wore Jo Malone’s Pomegranate Noir and nothing else (well, apart from clothes, obviously…), and then one day I decided to branch out, but not far, to another of their perfumes, Vetyver. Every now and then I add another one to my repertoire but always Jo Malone. Always. Why?
Gosh, so many reasons! In the first instance, I was lucky enough to be treated to some vouchers for there many years ago, and purchased, after much consideration, sniffing and advice, a bottle of their Pomegranate Noir. It was my first proper grown up scent and I’ve always treasured it.
Then there’s the simple elegance and sophistication of their branding and packaging. Ok, maybe that’s shallow, but come on, most people buy into a brand, and I’d rather buy into gorgeous glass bottles that arrive nestled in scented black tissue paper encased in sturdy cream and black cardboard boxes (which are absolutely lovely to have around the house as well as being useful!) and tied with matching ribbons. You can keep Nicki Minaj’s latest ‘fragrance’, thank you very much. To sound like a snob, Jo’s range is simply incomparable to the synthetic vanilla, rose and chemical garbage that’s on display in Boots or Superdrug.
And finally, there’s the way I feel when I wear one of the perfumes – sexy or refined, refreshed or musky, invigorated or full of lust – quite simply, whatever my mood, they make me feel like a complex and sophisticated woman who can take on the world. And who wouldn’t want to feel like that, really?
Pomegranate Noir has practically taken on cult status and was inspired by a red silk dress. It’s the sexiest perfume I’ve worn, and I love it. It’s described as ‘ruby-rich juices of pomegranate, raspberry and plum spiked with pink pepper and laced with Casablanca lily and spicy woods. A dark and enigmatic fragrance.’ How could you resist that? Every woman wants to be considered enigmatic.
Vetyver is fresh and invigorating, and I love spritzing it on when I need to get my head down. The company describe it as a ‘harmonious blend of vetiver with bergamot, nutmeg and cedarwood. A contemporary interpretation of a spicy, aromatic classic. An elegant and enduring cologne.’ I feel elegant when I wear this; I really do.
A few years later, I discovered their Cologne Intense range, and in particular – Dark Amber and Ginger Lily. Wowsers! I take back what I said about Pomegranate Noir; this is the SEXIEST scent I own. Comprising ‘black cardamom, ginger and water lily’ in packs an intense punch of pure sex and lust. This is a grown up perfume and used sparingly, I adore it.
Most recently, I’ve been lusting after their Earl Grey and Cucumber, with ‘ a burst of bergamot, distinct to Earl Grey, and the cool succulence of crunchy cucumber. Counterpoised with a sweet base of beeswax, vanilla and musk. Reviving and refined.’ This is so light and refreshing, perfect for a spring day.
All of the Jo Malone fragrances are yummy, and there is something for every nose. I guess it sort of sounds like I’m writing a promo for them, but I’m not – I promise! Although if they’d like to send me a freebie, I’d be happy with that…
Honestly, pop in one day, have a spray, and if you don’t leave with one of their beautiful elegant cream and black embossed gift boxes, then I’ll eat my hat!